About John Hatter & CO – Swedish Cap Brand
Swedish design. Global reach.
Founded in Stockholm in 2018, John Hatter & CO creates premium caps and trucker hats with bold statements and distinctive details. Our signature embossed aluminium plates and iconic rubber patches bring personality to headwear, from classic trucker shapes to baseball caps, flat brims and beanies.
Official FIFA caps and international collaborations
Our official FIFA World Cup 2026 programme included caps for all 48 participating national teams and collections celebrating the 16 host cities. Working with FIFA, Fanatics and the host cities, we translated national pride and local identity into distinctive headwear.
Behind the collection was a coordinated operation covering development, production and international delivery — including rapid-response fulfilment under extreme time pressure as teams advanced into the knockout stage. Our entertainment work also includes caps for The Wizard of Oz at Sphere in Las Vegas.
A worldwide retail presence
The John Hatter brand is represented in 2,500 stores across 52 countries, from major retailers and independent boutiques to airport shops, cruise lines and hotels around the world.
Become a John Hatter retailer
Interested in selling John Hatter caps? Join a successful headwear brand represented in 2,500 stores across 52 countries, with four new collections every year. Explore retailer opportunities at John Hatter Group and contact our international team.
International licensing, private label & business partnerships
For international collaboration proposals, visit John Hatter Group, our corporate platform for licensing partnerships, private label cap manufacturing, bespoke SMU collections and global distribution.
Whether you want to develop your own headwear range or stock the original John Hatter assortment, our team is ready to discuss your opportunity.
Find your statement
Explore our Aluminium Edition, Rubber Edition and beanies, or find a John Hatter retailer near you.