Our Story
- Founded
- 2018
- Countries
- 50+
- Stores
- 2,500+
How it all began
John founded John Hatter & CO in Stockholm in 2018. With a background in investment banking and motor racing, he brought his own personality and perspective to an entirely new adventure: creating caps that people could make their own.
The idea was simple. Give a familiar accessory a little more character, and let the person wearing it tell their own story.
A little detail that brings people together
Our miniature licence plate became the signature of the brand. Paired with a statement, it gave each cap a voice, whether playful, confident or full of humour.
We love the small moments a cap can create: a smile, a question or an unexpected conversation. A favourite statement can break the ice and make a stranger feel a little less like a stranger.
Growing with curiosity
Today, our design team keeps exploring new materials, shapes and ideas. Our international community helps us discover emerging trends and learn from different cultures, bringing fresh inspiration into every collection.
Our officially licensed FIFA World Cup 2026™ collaboration has taken that sense of identity and belonging onto a worldwide stage, with John Hatter & CO seen by hundreds of millions of fans.
As we grow, we keep coming back to the same feeling: the joy of creating something that people enjoy wearing, sharing and making part of their lives.